Internal AI Awareness Lock Screens: A series of employee-facing lock screen graphics for DCU, using custom iconography and a cohesive on-brand gradient system to reinforce AI safety best practices.
Multi-year report design showcasing a consistent visual system — combining photography, data visualization, and community impact storytelling to communicate DCU's financial performance and charitable giving year over year.
Gen Z & Credit Unions: An infographic reimagining survey data as an approachable, coffee-themed visual story for DCU's younger member audience.
Benefits & Offers: Homepage Illustration Component
A set of custom illustrations created for the "Benefits & Offers" component on DCU's homepage, guiding members toward lending, deposit, and financial education resources. Beyond the illustration work itself, this piece served a strategic branding role: it was one of the first places First Tech's brand colors were introduced alongside DCU's, signaling the beginning of a unified visual identity following the merger. Balancing two established color palettes into one cohesive system while keeping the illustrations approachable and on-brand made this both a creative and diplomatic design challenge.
Barnyard Cents: Money Tracker, Folder & Envelope Set
A youth financial literacy set designed as part of DCU's Barnyard Cents program, introducing young members to money basics like deposits, withdrawals, and dividends. The set includes a money tracker booklet, a companion folder, and an envelope, giving kids a complete, tactile system for logging and storing their own savings activity. A cast of friendly barnyard characters — including "Moolah the Cow" — carries the theme across every piece, turning a foundational financial concept into something approachable and fun, with a personalized "belongs to" field that encourages kids to make it their own.
Barnyard Cents: Money Tracker, Folder & Envelope Set
A youth financial literacy set designed as part of DCU's Barnyard Cents program, introducing young members to money basics like deposits, withdrawals, and dividends. The set includes a money tracker booklet, a companion folder, and an envelope, giving kids a complete, tactile system for logging and storing their own savings activity. A cast of friendly barnyard characters — including "Moolah the Cow" — carries the theme across every piece, turning a foundational financial concept into something approachable and fun, with a personalized "belongs to" field that encourages kids to make it their own.
Digital Investment Services: Trifold Brochure
A six-panel trifold brochure designed for Digital Investment Services, DCU's referral partnership with LPL Financial, walking prospective clients through the benefits of working with a financial consultant and a step-by-step overview of the personalized planning process. Working within LPL Financial's brand palette — navy and gold rather than DCU's own — required adapting to a co-branded identity while still producing a polished, cohesive piece, including compliant handling of the required financial disclosure language throughout.
Digital Investment Services: Trifold Brochure
A six-panel trifold brochure designed for Digital Investment Services, DCU's referral partnership with LPL Financial, walking prospective clients through the benefits of working with a financial consultant and a step-by-step overview of the personalized planning process. Working within LPL Financial's brand palette — navy and gold rather than DCU's own — required adapting to a co-branded identity while still producing a polished, cohesive piece, including compliant handling of the required financial disclosure language throughout.
DCU Cash Rewards: Fuel Promotion Campaign
A homepage hero banner promoting a limited-time 2X points offer on fuel purchases for DCU Cash Rewards cardholders. The card is styled as the visual anchor against a real-world gas station scene, grounding the offer in an everyday, relatable moment rather than an abstract promo graphic. Bold "2X" typography and a color-blocked wedge tie the piece to DCU's brand system while keeping the promotional message immediately scannable.
United Lighting 164 Page Catalog. Each color opens to a corresponding section within the catalog. Quick visual references make searching for the right product easier. The front cover features a blank customizable area in which vendors distributing their catalog may place their own information.
United Lighting Catalog interior section page samples. A graphic chart and indicators are visually appealing and easy to understand.
Business Magazine ad targeting auto dealerships featured in Direct Magazine, promoting custom postcard with pop-out gift card generating high ROI
Plastic postcard with a pop-out gift card targeting auto dealers to advertise incentives to increase sales appointments
Ad featured in Selling Power Magazine promoting custom postcard with gift card targeted toward travel agencies
