Through the Decades
A milestone anniversary campaign designed to celebrate DCU's history and build member trust through storytelling. Each carousel card pairs archival photography with a key moment in the credit union's growth — from its 1979 charter to its expansion into online banking — using a consistent decade-by-decade format to make it easy to scroll through. The nostalgic black-and-white treatment against DCU's brand green ties heritage to modern identity, closing with a thank-you card to reinforce member appreciation.

Navigate Your Dream Vacation: Savings Plan
An educational carousel series that breaks vacation savings down into approachable, actionable steps — budgeting, goal-setting, high-yield savings, and staying motivated. The collaged, torn-paper photo treatment and dotted "route" graphic reinforce the travel-planning theme, turning a financial literacy topic into something visually engaging and shareable. Each card stands alone as a tip while contributing to a cohesive step-by-step guide.

Thinking Bubbles
A relatable Q&A-style series built around the everyday financial questions members are actually asking themselves — debt vs. savings, budgeting, credit score improvement. Bold, colorful backgrounds and expressive photography give each card personality, while the thought-bubble device visually captures that moment of uncertainty before a solution is offered. Designed to meet members where they are emotionally, the series positions DCU as the answer to real, common financial dilemmas.

Celebrate Your Wins
A social series designed to recognize everyday member financial milestones — big or small — and organically connect those wins to relevant DCU products. Each post pairs an authentic lifestyle photo with a conversational headline ("That's big," "That's huge") that mirrors how members might talk about their own progress, making the brand feel like a supportive voice rather than a sales pitch. The consistent wave-and-heart graphic element ties the series together while leaving room for each individual accomplishment to shine.

Roadmap to Financial Literacy For Kids: A Savings Adventure
A single-post infographic promoting Greenlight, DCU's kid-focused financial literacy tool, laid out as a game-board path that turns a savings journey into a playful "start to finish" adventure. Each stop along the winding road — from foundational financial literacy basics to gamified learning apps to celebrating milestones — culminates in a "dream purchase complete" finish line, using bright, kid-friendly iconography (a piggy bank, a rocket, a gift box) to make the concept immediately readable at a glance for parent audiences scrolling social.